US Patent:
20120117059, May 10, 2012
Inventors:
Peter Richard Bailey - Kirkland WA, US
Chad Carson - Cupertino CA, US
Scott Joseph Counts - Seattle WA, US
Nikhil Bharat Dandekar - Bellevue WA, US
Ho John Lee - Palo Alto CA, US
Shubha Umesh Nabar - Mountain View CA, US
Aditya Pal - Minneapolis MN, US
Michael Ching - San Jose CA, US
Paul Alexander Dow - San Francisco CA, US
Shuang Guo - San Jose CA, US
Hyun-Ju Seo - Mountain View CA, US
Assignee:
MICROSOFT CORPORATION - Redmond WA
International Classification:
G06F 17/30
Abstract:
The author ranking technique described herein is a technique to rank authors in social media systems along various dimensions, using a variety of statistical methods for utilizing those dimensions. More particularly, the technique ranks authors in social media systems through a combination of statistical techniques that leverage usage metrics, and social and topical graph characteristics. In various exemplary embodiments, the technique can rank author authority by the following: 1) temporal analysis of link sharing in which authority is computed based on a user's propensity to provide early links to web pages that subsequently become popular; 2) topical authority based on the author's links and content updates in specific topic areas; and 3) popularity and influence based on nodal properties of authors.