Inventors:
- REDMOND WA, US
KARIN ZILBERSTEIN - KIRKLAND WA, US
CAROLYN J. FUSON - BELLEVUE WA, US
MICHAEL PATRICK MOTT - SAMMAMISH WA, US
ANDREW C. FLAVELL - MEDINA WA, US
Assignee:
MICROSOFT CORPORATION - REDMOND WA
International Classification:
H04N 21/442
Abstract:
Systems, methods, and computer-readable storage media are described herein for aggregating viewing data for one or more types of media content. Image data depicting a viewing area of a display device are received. A type of media content being displayed on the display device when the images are captured is identified. Based on the image data, a number of persons may be determined, as well as characteristics about the persons, responses of the persons toward the media content, and levels of engagement of the persons in the media content, or a portion thereof. Each determined item of information may comprise a viewing record for the media content. The viewing records for the media content may then be aggregated to create viewing data for the content, and the viewing data may be distributed to a content provider.