US Patent:
20160179343, Jun 23, 2016
Inventors:
- Menlo Park CA, US
Dong Guo - Milpitas CA, US
Lacie Rhodes - San Francisco CA, US
Kelly B. Winters - San Francisco CA, US
Tony Hsien-yu Liu - Palo Alto CA, US
Jing Zou - New York NY, US
Eyal Michael Sharon - San Francisco CA, US
International Classification:
G06F 3/0484
G06F 17/22
G06F 3/0481
Abstract:
Systems, methods, and non-transitory computer-readable media can acquire information associated with a user who is accessing a page within a social networking system. The page can be associated with a page entity. At least one call to action can be selected, out of a set of calls to action, based at least in part on the information associated with the user. The at least one call to action can be associated with the page entity. The at least one call to action can be presented to the user via the page within the social networking system. A user interaction performed with respect to the at least one call to action can be detected. An operation associated with the at least one call to action can be executed. The operation can correspond to one of a plurality of operations executable for the at least one call to action.