US Patent:
20080091489, Apr 17, 2008
Inventors:
Garrison LaRock - Thornton CO, US
Barbara Grecco - King County WA, US
Ronald Craswell - King County WA, US
International Classification:
G06F 17/30
Abstract:
A system to collect personal and demographic data from user's of cellular mobile communications system devices. This system uses a standard web browser to collect the personal and demographic data instead of the device itself because of the limited interactive experience available to cellular mobile communications system device users. After obtaining data from the user including the user's cellular mobile communications system device's cellular phone number, a message is sent to the device. When a link is the message is activated a small event collection data software module is downloaded to the cellular mobile communications system device. The return message to the data collection entity incorporates the cellular mobile communications system device's International Mobile Equipment Identifier (IMEI) number. This number then ties the event data collected by the module to the personal and demographic information collected from the cellular mobile communications system device user.