Noah Z Elkin from Coconut Creek, FL, age 27

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Noah Elkin

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Mobile payments: A solution in search of a problem?

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"As with many new technologies, initially the offer may not be as compelling as it needs to be to attract users," said Noah Elkin, principal analyst at eMarketer and author of the report on mobile payments. "Tapping a phone instead of swiping a credit card isn't that compelling. So the industry need

Date

Oct 23, 2012

Category:

Sci/Tech

Source:

Google

Facebook Readying Location-Based Mobile Ad Product

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Its more challenging to get that advertising and have itbe accurately targeted at the user, and to do so in a way thatdoesnt make the consumer uncomfortable, said Noah Elkin, amobile-advertising analyst for EMarketer.

Date

Jun 18, 2012

Category:

Sci/Tech

Source:

Google

Facebook App Center officially opens for business

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"We know that social recommendations from our peer network and people we trust are as important for the apps that we download as they are for the products we buy," said Noah Elkin, EMarketers principal analyst for mobile. "Facebook is obviously huge in terms of its scale and number of users. It wil

Date

Jun 07, 2012

Source:

Google

Mobile ads' promise eludes Facebook, others

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oogle has the early lead in the U.S. in monetizing mobile, with 51% of the market, largely due to its success with mobile search ads, says Noah Elkin, an eMarketer analyst. Phone numbers embedded in mobile ads on Googles click-to-call feature, for example, generate about 15 million calls per month.

Date

May 31, 2012

Category:

Sci/Tech

Source:

Google

Facebook Is Getting Killed – By Itself

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Accordingto Noah Elkin, principal analyst for eMarketer, the two largestmobile ad networks are owned by Google and Apple the developers ofthe two mobile operating systems Facebook's HTML5-basedmobile app runs on top of. That gives both Apple and Google at leastso

Date

May 23, 2012

Category:

Sci/Tech

Source:

Google

Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?

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ar from it. EMarketer principal analyst Noah Elkin points out that 90 percent of Facebooks customers are crossing between platforms, meaning theyre generating ad revenue one way or another. They may not see any ads when theyre accessing the network from their phones, but theyre certainly seeing

Date

May 17, 2012

Category:

Sci/Tech

Source:

Google

Facebook's Mobility Challenge

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"It's still immature when compared to online, print and TV advertising," said Noah Elkin, an analyst with eMarketer. "But it's growing at a faster pace, even though its revenues are still dwarfed by the other formats."

Date

Feb 06, 2012

Source:

Google

$99 is the magic tablet price point

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"One of the most revolutionary things about the iPad is its price," says Noah Elkin, mobile analyst at eMarketer. "$499 is still a lot of money, of course, but it's cheap for a device that good and that polished. It's the single biggest challenge for Apple's competitors."

Date

Aug 23, 2011

Source:

Google

Videos & Images

Youtube

eMarketer - Will Pre Paid Wireless Become a Factor...

Noah Elkin discusses prepaid mobile phones.

Category:

Science & Technology

Uploaded:

06 Aug, 2009

Duration:

1m 54s

eMarketer - Are Mobile Apps Changing Consumer Expe...

Noah Elkin discusses mobile apps.

Category:

Entertainment

Uploaded:

06 Aug, 2009

Duration:

46s

iAd, ads as content: Spending, setbacks, and the i...

Noah Elkin, eMarketer principal analyst, reveals the new numbers behin...

Category:

Education

Uploaded:

27 Oct, 2010

Duration:

9m 46s

The Great SEMPO Debate NYC

Marc Engelsman from DBE participated in the SEMPO NY Working Group's d...

Category:

Education

Uploaded:

19 Jun, 2008

Duration:

10m

Analyst Inbox: Noah Elkin on the Key Component to ...

Watch Noah Elkin, Sr Director Analyst, Gartner for Marketers on the ke...

Duration:

1m 11s

Analyst Inbox: Noah Elkin on the Best Approach to ...

Watch Noah Elkin, Sr Director Analyst, Gartner for Marketers on how to...

Duration:

55s

Analyst Inbox: Noah Elkin on Multichannel Marketin...

Watch Noah Elkin, Sr Director Analyst, Gartner for Marketers weighs in...

Duration:

45s

noah elkin ophir interview gm1

noah elkin ophir interview gm1.

Duration:

32s

Social Networks Profiles

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Noah Elkin

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New York, NYPrincipal Analyst at eMarketer Past: Managing Partner at Steak, Vice President of Corporate Strategy at iCrossing

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Noah Elkin

Work:

EMarketer - Principal Analyst (2009)
Steak - Managing Partner (2008-2009)
ICrossing - VP, Strategy (2005-2008)

Education:

Columbia, Rutgers

About:

Noah is quoted frequently in leading publications, including the New York Times, The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Ad Age and NPR's "Marketplace." He has also disc...

Tagline:

Noah Elkin is a renowned authority on trends in mobile marketing, usage, content, devices and commerce. He is the co-author of Mobile Marketing: An Hour a Day (Wiley/Sybex, Dec. 2012).

Bragging Rights:

Co-author, "Mobile Marketing: An Hour a Day" (Wiley/Sybex, Dec. 2012)

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